YOU LOOK GREAT

BACKHANDED COMPLIMENTS CAN SHATTER INSTEAD OF FLATTER

You’ve probably heard it before. But what’s the use in offering a compliment when it’s followed by a backhanded twist like “for your age.” As women grow older, the positive boost they once received from compliments is compromised by negative modifiers. Adding phrases like “for your age” impacts the way women feel about themselves, how they behave, how they dress or even their career

82% of women have been told “you look great for your age” in the past year

THE TENSION IS HIGH, AND THE STRUGGLE IS REAL

Digging into this phenomenon, RoC® partnered with Wakefield Research to survey women aged 40+. The results confirm women would rather not be complimented at all than receive one paired with “for your age.” On top of that, over 60% of those surveyed have changed their behavior after being told their actions weren’t “age appropriate.” This speaks to how a few thoughtless words could have such a powerful impact on smart, accomplished, beautiful women.

A majority of women would rather not be complimented at all versus receiving one paired with “for your age”

THE TIME TO TURN THE PAGE ON “FOR YOUR AGE” IS NOW

Let’s start a new narrative on aging by eliminating the phrase “for your age” from daily conversations. Understanding the weight of words, RoC® is calling on everyone to think twicebefore using this backhanded compliment and acknowledge women for what they really are: beautiful, period.

We hope this special message from Campaign Ambassador Thandie Newton inspires you to join us and help make a change.

88% of women refuse to conform to societal standards set for women their agreat

t’s time women are told that they look great

@tbfashioner XOXO

Powered by BrandBacker